Our Process

To handle the complexity of each client project. Creating Why Media utilizes a proven system to carry us through each phase of a campaign. Our initial understanding of an accounts needs points to the following structure:

Phase I & II: Discovery & Analysis

During the first phases of building an advertising/branding campaign we will work our way from the top of the company to the bottom.  We need to understand how your business works. Every business is complex. We are looking to discover how your operating procedure effects customer decision-making and perception.

Phase III: Production Branding & Identity

Early in our analysis we will outline a comprehensive list of potential identity improvements and a general estimate of costs associated with the strategy implementation. However, we believe that the most important change is not redefinition of the brand but consistency within the message that we establish. We might create additional elements and improve existing elements as we phase out those things which no longer fit the position of the company. We also recognize that within many organizations there are literally thousands of branded components. Our plan to restructure the elements will be prioritized within a realistic framework.The breadth of existing media and materials will be aggregated during the initial discovery phase. All internal & external merchandising, vendor costs, etc. will be added to the marketing database so that over time a clear picture of your true marketing costs will come into view. We can then evaluate everything, to determine which elements complement your brand and which elements must be omitted or improved to retain brand consistency. 

Commercials:

Introducing TV and Radio commercials will be an ongoing component to the campaign. Both mediams will include a rollout of branded spots, and ongoing call to action spots to run simultaneously. The quantity of commercials will be determined during our first few weeks but anticipate producing two high end spots per quarter, and monthly TV and Radio call-to-action spots. Television continues to be an extremely effective way to communicate an important branding message. Call to action spots are going to benefit businesses today, but with a comprehensive creative campaign, many more non price-driven “products” will attract customers as well. Television spots will begin immediately as we will need to continue to drive sales through year’s end. These commercials will be transitional in that the current marketing platform will remain while we rebuild.

The Internet and You: Social Media Platforms

You must be on the social media bandwagon. Executing an effective social media campaign for your business will help you grow your web presence and increase our ability to tell your story as we agree it should told. But using social media as a tool for selling product is limited on its own because the online world has quickly become cluttered with an impossible and unprecedented amount information and messaging. Only if a social media campaign is seemlesly incorporated into and around your marketing campaign will it become an invaluable tool for your businesses perception in the market place.

4 Walls Advertising: Introduction

A customer’s experience at the location of a retail operation is the most important factor in whether the customer buys or buys again. One extra long line at a checkout or run-in with a testy employee can result in one less customer for life no matter how well that person responds to the ad messaging. Customer service falls into the Operations category, yet so many of the details of customer service are opportunities to bridge the gap to marketing and advertising.